On a sell-side mandate, the data room is the bank’s workspace more than the client’s. The banker builds it, decides who enters and when, reads the activity reports and closes it at the end. A room that slows the banker down slows the whole process, so the bar is practical: speed, control and clear reporting.
The mandate, lane by lane
In a typical banker-run sale, four parties work the room. The banker builds the index, sets bidder groups, sends NDAs, reads activity reports, runs Q&A to a shortlist and finally locks and archives the room. The seller uploads documents, approves the teaser and answers questions. Bidders sign the NDA, review limited folders in round one, then do a full review and bid in round two before confirmatory checks. Counsel checks disclosure, drafts the NDA and purchase agreement, negotiates mark-ups and agrees the archive.
Who works the room, stage by stage
Buy-side mandates look different. The bank works inside the seller’s room on its client’s behalf and often keeps a separate internal workspace for its own analysis, the client’s board papers and lender discussions. That second room is smaller and longer-lived, and it matters just as much: models and valuation work circulate there long before a bid is made. Treat it with the same permissions discipline as the sell-side room, with named users, download limits and an audit trail, because the content is often more sensitive than anything the seller has uploaded.
A mandate on the calendar
The swimlane shows who does what; the calendar shows when. A typical banker-run auction compresses into roughly three months from launch to signing, with several weeks of preparation before it.
A sell-side mandate on the calendar
- 1
Before launch
Preparation
Index, teaser, information memorandum and NDA ready; round-two folders built but hidden.
- 2
Weeks 1 to 4
Round one
NDAs signed, first-round folders open, indicative bids in.
- 3
Weeks 5 to 10
Round two
Full room, management presentations, capped Q&A, contract mark-ups.
- 4
Weeks 11 to 13
Final bids and signing
Confirmatory checks and a preferred bidder.
- 5
After signing
Close-out
Losing bidders removed, archive agreed with counsel.
Round two carries most of the room's traffic and most of the Q&A load. Staff the seller's answer team for it.
The launch-day pack
12documents final at launch
4folders
01Marketing
- Teaser
- Information memorandum
- Management presentation outline
02Process
- NDA
- Process letter
- Bid instructions
03Financial
- Historical financials
- Financial model or databook
- Vendor reports, if commissioned
04Legal
- Draft purchase agreement
- Legal summary of the business
- Disclosure letter skeleton
The process letter is the rule book for the whole auction. Put it in the room, not only in an email.
Controls to set on day one
- One group per bidder, named after the bidder rather than a number, so reports read clearly.
- First-round folders visible; second-round folders created but hidden.
- Dynamic watermark with viewer name, email and timestamp on every page.
- Download and print disabled by default, enabled per folder by exception.
- Q&A limits per bidder and a named answerer for each workstream on the client side.
- Two-factor login required for all external users.
- Daily or weekly activity report scheduled to the deal team.
What bankers read in the activity report
Activity data is the bank’s early-warning system. Four signals carry most of the information:
- Breadth. A bidder that opens most first-round folders is doing real work; one that opens only the information memorandum may be watching the market.
- Depth on value drivers. Repeated visits to customer, pricing and margin folders suggest a bidder is building a model.
- Q&A volume and quality. Detailed, numerous questions usually come from bidders preparing a serious offer.
- Late-night and weekend use. Activity outside office hours often means a bidder is working to a deadline, including its own investment committee.
None of these predicts a bid on its own. Read them together, compare bidders against each other, and confirm with a call.
Public targets and selective disclosure
When the target or the seller is listed, the room is also a compliance tool. In the United States, Regulation FD restricts selective disclosure of material information by public companies, which is why bidders typically sign confidentiality agreements before entering. In the EU, the Market Abuse Regulation governs inside information and insider lists. A room cannot make those judgments, but it can prove who saw what: named users, an audit trail and watermarking create the record compliance teams need.
Information barriers inside the bank
The deal team is not the only part of a bank that could use what is in the room. Research, sales and trading desks must not see it while the deal is live. Banks manage this with information barriers and wall-crossing procedures, and the room supports them with named users only, no shared logins and an audit trail that shows nobody outside the deal team opened a document. Two-factor login is the minimum; many banks also want SSO so access ends automatically when someone leaves the firm. Datasite, Intralinks and iDeals offer SSO; Ellty and SmartRoom do not, so ask how the bank’s identity policy treats external tools.
Fees and who pays
The client usually pays for the room, sometimes through the bank’s engagement letter. Banks with high deal volume often hold an enterprise agreement with one or two providers, while boutiques choose per mandate.
Datasite, Intralinks, iDeals and SmartRoom quote on request; pricing typically depends on pages, storage, users or a fixed project fee. Ellty publishes a price from $149/mo with a 14-day free trial, so a boutique can set up a room and price it into the mandate on the same day. All figures are indicative, confirm with the provider. For a breakdown of models, see VDR pricing.
The estimator below starts from an illustrative five-month mandate with about 60 external users, 25,000 pages and Q&A; move the sliders for a smaller boutique sale or a wider auction.
Estimate the room for a mandate
Starts from a typical process in this industry. Move the sliders to match yours. Ranges are indicative market pricing in USD, not quotes; confirm with the provider.
Indicative total by billing model
Published plans that fit the must-haves
10 more providers in our directory price on request. See VDR pricing for how each model works.
Ask every provider three questions before signing: what happens if the process runs two months long, what the archive costs, and whether the price covers bidders’ advisers as users.
How to choose a room for a mandate
Banks judge a room on the first week of a process. Five questions are worth putting to every provider on the shortlist:
- How long does it take to go from an empty room to a launch-ready index with bidder groups?
- Can the activity report be filtered by bidder and scheduled to the deal team?
- Can Q&A be capped and categorized per bidder, with answers routed to named people on the client side?
- Does the provider support SSO for the bank’s own staff, or only two-factor login?
- What does a two-month extension cost, and what does the archive cost?
The answers differ more than the feature lists suggest. Ask for a live walk-through on a sample room rather than a slide deck.
Where mandates slip
Late index changes. Moving folders after launch confuses bidders and breaks Q&A references.
Unread activity reports. The data shows which bidders are serious long before first-round bids. Banks that check it weekly can focus effort and manage the seller’s expectations.
Q&A without limits. One bidder sending hundreds of questions can stall the seller’s team. Caps and categories keep the flow manageable.
A slow close-out. Losing bidders keep access until someone removes it. Lock the room the day the process ends.
Compare the largest platforms in Datasite vs Intralinks, or see how a newer platform stacks up in Ellty vs Datasite.
FAQ
Which data room do investment banks use most?
Large banks often work under enterprise agreements with long-established platforms, a segment where Datasite and Intralinks are built to compete. Mid-market and boutique banks choose more widely, often per mandate, based on price and setup speed.
Can a bank reuse a data room across mandates?
The room itself is closed and archived after each deal, but the index template and permission structure can be copied to the next mandate to save time.
How do activity reports help a banker?
They show which bidders open which folders and how often. Engagement patterns help prioritize follow-ups and predict who will bid, though they never replace direct conversation.
Do bidders' advisers need their own logins?
Yes. Each lawyer, accountant and lender adviser should have a named login inside its bidder's group. Shared logins weaken the audit trail and make the activity report hard to read.

